Strategies that competitors can use with a computer company using a proprietary operating system
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1. Discuss whether there are strategies that competitors could use to effectively compete with a computer company that is using a proprietary operating system.
2. Discuss which strategies they could use, and explain why.
3. What type of pricing strategy would be the most effective?
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Discuss whether there are strategies that competitors could use to effectively compete with a computer company that is using a proprietary operating system.
Yes, there are numerous strategies that competitors can use to effectively compete with a computer company that is using a proprietary operating system. For example, these companies can offer products that run on various operating system, including the competitor's one (if the computer company permits usage of such OS), thereby allowing more flexibility to customers in terms of selecting between various operating systems. The company can use this feature as a unique selling proposition to customers by highlighting such feature in advertisement, promotions and other marketing communications. Secondly, the company should invest heavily in R&D to come up with a robust product with strong design, performance and features, so that consumers will be motivated to purchase the company's product.
For example, let us take the case of company that wants to compete with computer company like Apple which uses its own proprietary Mac OS. In order to compete successfully with Apple, the competitors will have to pay ...
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