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Corporate Uses for YouTube.

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Please help with the following problem: I'm trying to get some ideas on how YouTube could be used in a corporate environment.

Nothing to extreme - 250ish as it's ancillary to paper I'm working on.

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Solution Summary

This paper gives suggestions on how corporations can utilize YouTube. The explanation is given in around 300 words with references included.

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The current business environment is very dynamic; firms need to continually adjust their strategies to the changing conditions they face.

One such trend is the emergence of social media. People around the world are connected through such media, and, with the cheaper costs of the internet, many firms are set to take advantage of this trend.

One of the most popular sites is a video sharing website, YouTube. Corporations can use YouTube for three main purposes:

Advertising

Corporate communications inside the firms

Communication with customers.

Advertising:
Many firms have already began posting promotional videos of their products and brands.

The advantage is that clients ...

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