Classic Airlines:Collecting Customer's Information
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Based on Classic Airlines scenario, please answer the following questions:
How would you collect information from potential customers and frequent flyer members? What tools would you use? What information would you want to collect and why?
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Solution Summary
This solution is based upon the Classic Airlines scenario and discusses how to collect information from potential customers and frequent flyer members and the tools to do this. It outlines the information to collect and why.
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I would collect information from potential customers and frequent fliers in several ways. For potential customers I would monitor web information and track callers into service center; asking for travel preferences, dates of travel and locations. Actually, I would try to get as much information as possible so that ...
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- BA, University of Southern California
- MSS, United States Sports Academy
- Ed.D, Boise State University
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