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Business intelligence's usage

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Seven-Eleven Japan using business intelligence for more than customer analysis. This use of BI is similar to how Hilton uses their CRM data to take care of customers and market services. Explain how they use BI to assist in the running of their operations.

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Solution Summary

The solution explains how Seven Eleven uses BI to assist in the running of their operation.

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BI is used extensively by the company to identify the right product mix to carry in its store by analyzing the purchase pattern, needs and preferences of customers. The company uses such data and information to make strategic decisions regarding the appropriate mix of products to carry in ...

Solution provided by:
Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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