Strategic Communications Campaign
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ISIS and other terrorist organizations are doing very well in the War of Ideas through their use of social media. Write a response to questions that address the following questions:
How would you create a Strategic Communication campaign to counter that of ISIS in the War of Ideas?
How would you inspire your audience to take action on your ideas, and how do you know if your ideas are taking hold?
What are some factors you should explore to strengthen your response?
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Solution Summary
This posting explains a strategic communications campaign against the ISIS.
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Strategic Communication campaign to counter ISIS in the War of Ideas:
Target Audience: These are people who are responsive to the message of ISIS. Typically, these people are on the margins of society. These people are contactable from a distance through the internet and can be organized through the use of social media.
Context: The background is that ISIS supporters are boosted by the dysfunctional politics of Syria and Iraq, and the related actions of regional and global countries. The context is that the War of Ideas will continue till ISIS holds territory and is an entity.
The Intended Outcomes: The message must protect the target audience from the harmful effect of ISIS communication. The target audience is persons, who are contacted by ISIS or are exposed to and vulnerable to online recruitment and social media incitement.
The Key Messages: The ISIS movement will not empower its target Muslims against their enemies. Also, the message will clarify that the ...
Education
- MBA, Indian Institute of Social Welfare and Business Management
- BSc, University of Calcutta
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