Share
Explore BrainMass

Martha Stewart Omnimedia

Conduct research on Martha Stewart Omnimedia (MSO), focusing on the period when it was most successful (before the current crisis). What kinds of leadership patterns can you discern that would explain the earlier success of MSO? What other factors besides leadership can you attribute to MSO's earlier success?

How would leadership practices and approaches during a period of success be different from those that are needed during a crisis?

Define and describe the shifts that MSO needs to make in its leadership approach and the actions that most effectively deal with the current crisis.

Do you perceive some organizational politics in the way Martha withdrew from being the CEO of MSO, yet continued with her presence in the media?

Submit a report that's comprised of the following:

- Leadership patterns that explain the earlier success of MSO.

- Other factors that may have led to MSO's success.

Describe the differences in the leadership practices and approaches that a company uses during a period of success and the ones it uses during a crisis. (Give examples of at least two other companies.)

Based on your research of leadership in other companies, describe the changes that MSO needs to make in its leadership to effectively deal with the current crisis.

Solution Preview

The leadership patterns that explain the earlier success of MSO include the fact that Martha Stewart and the senior management of MSO were wise enough to utilize the knowledge and experience of other media leaders in implementing their strategic media based business plan. In addition, there was a sincere and focused effort by Martha Stewart and the senior management of this organization to develop and grow this organization in an incremental and sustainable manner. The leadership of this organization also practiced staff appreciation by treating their staff with courtesy and respect, and acknowledging the ...

$2.19