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Martha Stewart's Influence On Her Company's Segments

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How has Martha Stewart's conviction affected her company, Martha Stewart Living Omnimedia, Inc., in each of its four segments: Publishing, Television, Merchandising and Internet/Direct Commerce? Explain
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The expert examines Martha Stewart's influences on her company's segments.

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After her conviction, the scandals had affected earnings at her company, Martha Stewart Living Omnimedia, which have been slumping. Revenue in the first quarter of the year dropped 15 percent from the same period a year earlier. Martha Stewart Living Omnimedia reported sales of $295 million and a staff of 580 last year.

However, shares of Martha Stewart Living Omnimedia Inc. (MSO) rose more than 6 percent, climbing 61 cents to $10.13 on the New York Stock Exchange . Martha Stewart Living Omnimedia shares rose sharply following the announcement by Sears, Roebuck & Co. and Kmart Holding Corp. that the companies would merge in a deal estimated at $11 billion. Martha Stewart shares rose on the prospect that sales of its branded merchandise, which is carried in Kmart stores, would increase as a result of the merger.

Stewart's name and image is tied to an empire of products from Martha Stewart Everyday ...

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Umut Oltulu, MBA
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  • BSc, Dokuz Eylul University
  • MBA, Texas A&M University-Kingsville
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