Communication in Change Leadership

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The response addresses the queries posted in 1428 words with references.

// Organizations never remain same. Change is required just like in any other area of life. Change management has been a branch of knowledge for years now and theorists have developed different models helping to understand and facilitate the change. Here, we will discuss three different approaches of change.//

Three approaches of change

Lewin's Three Step Change Model

According to Lewin, change involves a sequence of organizational processes occurring over time. The sequence includes three steps: unfreezing, moving and refreezing. Unfreezing is reduction of forces acting to keep the organization in its current condition. Moving is the step where the organization is ready to change and move ahead. It includes development of new values, attitudes and behaviors through internalization, identification or any structural change, if required. Refreezing is the third and final step in the change process involving stabilizing the change at a new stage. Change can be in organizational culture, staff, rules and regulations or structure.

Kotter's Eight Step Plan

Based on Lewin's model, Kotter developed an eight step model. This model addresses common errors that create hurdles in a change process. These steps include establishing a sense of urgency, create the guiding coalition, developing a vision and strategy, communicating the change vision, empowering broad based action, generating short term wins, consolidating gains and producing more changes and anchoring new approaches in the culture.

Harris's Five Phase Model

Ben Harris crated a five stage model to manage change. He stated that these phases come in a sequence, but they often overlap each other. These phases are planning and initiation, momentum, problems, turning point and termination (Lunenburg, 2010).

//Lowe's Home Improvement is a retailer, serving the customers of the USA for years. It has created its own niche. In the next section, we will try to look the communication failures that organizations have and how can Lowe's overcome them.//

Lowe's is a retail store which was founded in 1946 and has grown from a small hardware store in North Carolina to the second largest retailer in home improvement and other appliances. It has a chain of retail shops all over United States, Canada and Mexico. There are approximately 1750 stores of the retail chain spread across all the cities of these countries. Its total assets ...