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    Different Entry Strategies

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    Review two leading companies operating in the same industry with different entry strategies.

    a. Provide the circumstances under which each company chose its strategy.
    b. Provide information on how the two companies chosen strategies have affected performance and contributed to success or failure.

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    Solution Preview

    After sitting here for a few minutes and thinking, here is what I came up with:

    Airlines: American vs. Southwest.

    American Airlines is concerned to be one of the "legacy" carriers. They have been around since 1930 and follow the ...

    Solution Summary

    The solution provides two brief examples of companies in the same industry who had different entry strategies.