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Strategic Marketing

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Please see attachment for sample marketing plan.

1.What should Pegasus's mission be?

2.How do the firm's marketing objectives fit with your recommended mission and strategy?

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1.What should Pegasus's mission be?

2.How do the firm's marketing objectives fit with your recommended mission and strategy?

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The mission of Pegasus should be to provide high quality and wide range of skating accessories to customers and exceed their expectations in terms of quality and customer service. ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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