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International Market Entry

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If an established domestic software company desires to enter another country, which is the best way to do so? By the way, the company is in several other countries at this time?

Indirect or direct? Piggy-back?
If direct - franchise, joint-venture, or wholly-owned subsidiary?

Please provide sources.

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If an established domestic software company desires to enter another country, which is the best way to do so? By the way, the company is in several other countries at this time?

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An established domestic software company that has presence in several countries across the world has to evaluate market conditions in each market that it wish to enter before deciding on a mode of entry. For example, if a country offers significant growth opportunity and revenue earning opportunity in the longer run, a wholly owned subsidiary is justifiable as it will allow the company to exploit market opportunities in the best possible manner. However, if ...

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Sheetal Jain, PGDM
Education
  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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