Jack Carlson started the Sugar Daddy Chocolate Company five years ago and is now selling about $1 million annually. Carlson would like to expand sales, but the U.S. market is very competitive. He has a friend with a small business who is not making 20 percent of his sales overseas. He wonders if any chocolates are exported. To find out, he calls a friend of his who is a professor of international business at the university and tells him that he wants to find out if chocolate is being exported. He asks the professor to research the following question:
Is chocolate being exported?
Which are the six largest importing nations?
Which of these are growing markets?
Carlson's export competition would probably come from which companies.
1. Is chocolate being exported?
Yes, it is. Chocolate is heavily exported from Africa, Latin America/Caribbean and ...
This solution provides brief answers to common questions regarding the export of chocolate, chocolate importers, growing markets, and competitions.
Channels of Distribution for Godiva Chocolates
Godiva chocolate being a luxury chocolate for those wanting to show their loved ones how much they mean to them...I do know the internet is a huge channel of distribution nowadays and can reach a broad market. Not sure how to analyze the target market though and fit to 3 pages worth.
When thinking of a luxury chocolate company, analyze the needs of the target market. What is the main target market for this company and what do they want from a channel of distribution?
If this company was your which channels of distribution would you consider and why (Direct: retailers, wholesalers, dealers, manufacturers rep, indirect: catalog, sales force, internet ads etc)?
How many channel members would you use and why (intensive distribution, exclusive, or selective)
If you had to recommend a channel organization, which would be the best fit? (conventional, vertical, horizontal or multichannel marketing system)View Full Posting Details