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The International Chocolate Market

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Jack Carlson started the Sugar Daddy Chocolate Company five years ago and is now selling about $1 million annually. Carlson would like to expand sales, but the U.S. market is very competitive. He has a friend with a small business who is not making 20 percent of his sales overseas. He wonders if any chocolates are exported. To find out, he calls a friend of his who is a professor of international business at the university and tells him that he wants to find out if chocolate is being exported. He asks the professor to research the following question:

Is chocolate being exported?
Which are the six largest importing nations?
Which of these are growing markets?
Carlson's export competition would probably come from which companies.

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Solution Summary

This solution provides brief answers to common questions regarding the export of chocolate, chocolate importers, growing markets, and competitions.

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1. Is chocolate being exported?
Yes, it is. Chocolate is heavily exported from Africa, Latin America/Caribbean and ...

Solution provided by:
Carmel Philistin, MBA/HCM
Education
  • BA, Brooklyn College
  • MBA/HCM, Phoenix University
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