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The International Chocolate Market

Jack Carlson started the Sugar Daddy Chocolate Company five years ago and is now selling about $1 million annually. Carlson would like to expand sales, but the U.S. market is very competitive. He has a friend with a small business who is not making 20 percent of his sales overseas. He wonders if any chocolates are exported. To find out, he calls a friend of his who is a professor of international business at the university and tells him that he wants to find out if chocolate is being exported. He asks the professor to research the following question:

Is chocolate being exported?
Which are the six largest importing nations?
Which of these are growing markets?
Carlson's export competition would probably come from which companies.

Solution Preview

1. Is chocolate being exported?
Yes, it is. Chocolate is heavily exported from Africa, Latin America/Caribbean and ...

Solution Summary

This solution provides brief answers to common questions regarding the export of chocolate, chocolate importers, growing markets, and competitions.

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