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Global Trends Affecting United Airlines

List and explain the impact of three different external global trends that are affecting United Airlines today. Illustrate how each of these trends gives rise to strategic opportunities or threats.

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In May of 2010, United Airlines and Continental Airlines merged. There have been many issues post-merger, and the newly formed company is still attempting to regain ground after the issues that have surfaced. United Airlines now operates under the name United/Continental Airlines. The merged company has had a multitude of problems, and customers are quickly turning towards competitors. The main external threat is their competition. One of the main reasons is because as customers turned away after experiencing delays, rude customer service, and the incentive ...

Solution Summary

This solution explains the impact of three different external global trends that are affecting United Airlines today. This solution also illustrates how each of these trends give rise to strategic opportunities or threats. A comprehensive discussion is provided. Includes 2 references.

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