I need some good directional help. I thought I had it but not fully so any help will be great. I just need some key points. The question goes as follows:
Analyze today's distribution strategy for the Nike Athletic Shoes Company.
The analysis should include but not be limited to:
a. Evaluation of current logistics, production and shipping strategies.
b. Evaluation of current marketing channels
c. Recommendations for distribution strategies.
i. Does one strategy look more promising than others?
ii. Should one strategy be dropped?
iii. What factors support your recommendation?
Please find attached the guidance. We at Brainmass attempt to provide ...
The solution provides a brief insight into the logistics, production and marketing and distribution strategies adopted by Nike. The solution provides directional help with certain facts which will help the students in further developing the solution.
How managerial accounting is used in companies
Nike is an Oregon-based company that focuses on the design, development, and worldwide marketing of high-quality footwear, apparel, equipment, and accessory products. Nike is the largest seller of athletic apparel in the world. The company sells its products to approximately 19,700 retail accounts in the United States and through a mix of independent distributors, licenses, and subsidiaries in approximately 110 countries around the world.
Virtually all of the company's products are manufactured by independent contractors. Most footwear products are produced outside the United States, while apparel products are produced both in the United States and abroad.
1- Identify one decision that Nike managers make in each of the six value chain functions.
2- For each decision in requirement 1, identify one piece of accounting information that would aid the manager's decision.
3- Write 5 questions that can be answered by accounting information. For example, "How many shoe styles should Nike produce for next year?" or "where are the sales trends declining?"