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Logistics, Production and & Distribution strategies of Nike

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I need some good directional help. I thought I had it but not fully so any help will be great. I just need some key points. The question goes as follows:

Analyze today's distribution strategy for the Nike Athletic Shoes Company.
The analysis should include but not be limited to:
a. Evaluation of current logistics, production and shipping strategies.
b. Evaluation of current marketing channels
c. Recommendations for distribution strategies.

i. Does one strategy look more promising than others?
ii. Should one strategy be dropped?
iii. What factors support your recommendation?

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Solution Summary

The solution provides a brief insight into the logistics, production and marketing and distribution strategies adopted by Nike. The solution provides directional help with certain facts which will help the students in further developing the solution.

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Solution provided by:
Himanshu Mahobia, MBA
Education
  • BCom, M.D.S University, Ajmer
  • MBA, M.D.S University, Ajmer
  • PhD, Suresh Gyan Vihar University, Jaipur
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