Discuss the following statement "...I agree that innovation is a tricky thing to bring about. Companies want it but focus on the wrong things - Art Fry, developer of Post-It-Notes..." Davila (2006), Chap 6, p. 143........comments on area dealing with measurement and metrics which I feel is a key element in innovation implementation and important part of the problem solution process that is often overlooked.
It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.
Innovation is definitely a tricky thing to bring about. Innovation tends to happen in organizations that are flexible to change to new ideas, but often even the most innovative companies tend to get comfortable with the status quo and miss things. Really, it comes down to organizational culture.
"Short term measures to bring in an innovation culture:
Identify themes/areas where innovation can be applied and get ideas/suggestions from maximum ...