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Strategy implementation and evaluation are important aspects of the strategic management process. Consider an industry rooted in innovation (such as the cell phone industry) and the top competing companies that use an innovation leadership strategy. How do you suppose such companies (like Apple and Samsung) manage the implementation of continuous innovation? Discuss implementation barriers that companies considered to be leaders of innovation face (or have faced). Provide some evidence to support your arguments.© BrainMass Inc. brainmass.com October 10, 2019, 8:10 am ad1c9bdddf
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This response discusses strategy implementation and evaluation as an important aspect of the strategic management process. Innovation leadership strategy is analyzed and its implementation is discussed.