GM and fuel consumption
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GM is way behind in the fuel consumption aspect compared to Toyota.
GM goal is reducing their cars' fuel consumption.
Analyze how innovation, design, and creativity support the GM's goals and objectives.
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Solution Summary
Innovation can play a very important role in terms of improving the fuel efficiencies of GM cars and making them competitive in the marketplace against leaders like Toyota and Honda are examined.
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Innovation can play a very important role in terms of improving the fuel efficiencies of GM cars and making them competitive in the marketplace against leaders like Toyota and Honda. GM need to invest heavily on ongoing research and development to ensure that innovations in terms of new technologies for enhancing fuel efficiency takes place on regular basis and the company is able to match the pace of other progressive and innovative manufacturers like Toyota. If a culture of "innovation" is not followed and developed in the organization, GM will not be able to match the technological advances ...
Education
- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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