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    Dyson & Licensing as a Small Firm

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    The text refers to James Dyson's difficulties in licensing his innovative vacuum cleaner (see
    http://www.cdf.org/issue_journal/dyson_fills_a_vacuum.html for further information).

    What lessons would you draw from Dyson's experience concerning the use of licensing by small firms to exploit innovation?

    © BrainMass Inc. brainmass.com October 10, 2019, 3:20 am ad1c9bdddf
    https://brainmass.com/business/innovation-strategies/dyson-licensing-as-a-small-firm-415811

    Solution Preview

    Small firms experience difficulty when trying to exploit innovation for several reasons. In attempting to license a new idea to current established manufacturers most have trouble thinking outside of status quo and are content with their current products. A new, innovative product causes them to think outside ...

    Solution Summary

    This solution looks at a case study regarding Dyson and describes the lessons learned from Dyson's experience concerning the use of licensing by small firms to exploit innovation.

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