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The text refers to James Dyson's difficulties in licensing his innovative vacuum cleaner (see
http://www.cdf.org/issue_journal/dyson_fills_a_vacuum.html for further information).
What lessons would you draw from Dyson's experience concerning the use of licensing by small firms to exploit innovation?© BrainMass Inc. brainmass.com October 2, 2020, 2:02 am ad1c9bdddf
Small firms experience difficulty when trying to exploit innovation for several reasons. In attempting to license a new idea to current established manufacturers most have trouble thinking outside of status quo and are content with their current products. A new, innovative product causes them to think outside ...
This solution looks at a case study regarding Dyson and describes the lessons learned from Dyson's experience concerning the use of licensing by small firms to exploit innovation.