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What do you perceive as the difference between managing/organizing "for" innovation and simply managing innovation? What approaches for managing the innovation process have or can worked best? Worst? Please explain.

- What do you perceive as the difference between managing/organizing "for" innovation and simply managing innovation?

- What approaches for managing the innovation process have or can worked best? Worst? Please explain.

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Innovation is the process of creating value inspired by human creativity. It creates new opportunity. Innovation leads to change. It will drive changes in processes, products and services, relationships, productivity and other aspects of an organization. Now the organization is easily moving toward physical asset to intellectual asset creation for achieving the competitive advantage. For this innovation is required at every stage of the process of the organization. Thus there is a difference is there in simply managing innovation and managing for innovation. Managing for innovation requires innovation to be imbibed in the organization culture and processes. Thus managing for innovation requires that these initiatives need to go on. 3M allocates 15 percent of a product engineer's time to "free thinking" and experimentation. A clear-cut process is in place for bringing new ideas to the surface. Once a new idea turns into a new product, engineers immediately begin looking for ways to replace that product. With that kind of organic change mechanism, 60 percent of the company's revenues come from products that were introduced in the last five years.

Managing for Innovation requires effective organization culture. Organization comprises of individuals from different cultures and backgrounds. For instance, there can be differences in communication styles, task completion and attitudes on disclosure. (Bibikova & Kotelnikov, 2005) These differences make change management more challenging. Therefore, the interpersonal skills of the members will assist in the effectiveness of the team. For instance, if members of the team work well together, they can then draw ...

Solution Summary

About 500 words of discussion to assist you. Two references.

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