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    Details: The ability to understand the attributes of both the presenter and the audience is critical to a presentation. The objective and the target audience are so closely intertwined that you should consider them coexisting variables. In fact, the message is buried in between the speaker and the audience. Additionally, the physical properties of the setting and the purpose of the presentation, also dictate key design and topic decisions. In this unit, you will learn about the Rhetorical Triangle, the speaker, the audience, and the situation.

    For Unit 2 Individual Project, it is essential that you complete your reading assignments, especially the Course Materials. You will find Course Materials on your virtual campus in the column below the heading Interactive Learning. When you click on Course Materials, a screen will open, and you should click on the tab "Unit 2 Multimedia Course Material." Make sure you view the video presentation. The video presentation will provide you with an explanation of the Rhetorical Triangle. HINT: To do the Unit 2 Individual Project, you will need this explanation of the Rhetorical Triangle and the three elements that makeup the Rhetorical Triangle: The Speaker, The Audience, and The Situation. You will also need information from your readings of both the Munter and Rutledge textbooks. Each slide will need speaker's notes. Be sure to use APA formatting to cite your sources in the slides and to develop your References list.

    Beware: The AIM Triangle is NOT the Rhetorical Triangle!

    Imagine you have been asked to prepare a presentation with speaker's notes on the Rhetorical Triangle covered in the Unit 2 Course Materials for the following group of students:

    Audience: Fifty students who have neither seen the Course Materials nor read the readings for this unit.

    Topics: The Rhetorical Triangle, the speaker, the audience, the situation

    Rhetorical Triangle: The dynamic relationship among the speaker, the audience, and the situation is known as the Rhetorical Triangle. The rhetorical triangle is comprised of three primary elements: the speaker, the audience, and the situation. The shape and form of a presentation is driven by these three primary elements.

    The Speaker: The actual individual speaking
    The Audience: Who will actually be attending in addition to those who may not be present but will be influenced by or have access to the content of the presentation
    The Situation: The purpose of the presentation as well as the location and the social/cultural backdrop of the presentation.
    Create a simple 5-10 slide PowerPoint presentation with speaker's notes that will relay the key points of the Rhetorical Triangle to students who do not know anything about the rhetorical triangle. Your presentation should contain the following elements:

    Bulleted lists or Numbered lists
    Appropriate Slide Background

    2-3 pages MS Word file (.doc or .rtf ONLY)
    Details: Imagine you have a meeting with the CEO and other high ranking officers of a company that invests in distance learning start-ups. Your objective is to obtain a loan for a distance learning company that you would like to start. Fortunately, you have a mentor to whom you can turn for help.

    Using a business-like tone and format, compose a 2-3 page letter (Word Document) that would be suitable to send as an email to this mentor. Address the following so that your mentor can be of assistance to you:

    Analyze the audience (be creative and imagine who the CEO and other officers are).
    This means answering the questions: What would be important to this type of audience? What would they be most interested in learning from you? Or, per page 5 in the Munter book, answering the questions: Who are they? What do they know and expect? What do they feel?
    State the objectives for your presentation.
    "As a result of my presentation the audience will..." and "identifying exactly what you want your audience to do, say or know as a result of your talk."
    List topics that will be covered in the presentation
    Select a medium for your presentation to the CEO and explain why you chose it.
    Mediums of communication are described in detail on pps. .
    Determine the image you wish to portray at this presentation and provide details on how you will project this image and what could help you do this.
    How do you want to come across to the CEO and high ranking officers? What image do you think will impress them, and how specifically can you project this image? (Hint: what kind of clothes, vocabulary, speaking style, and delivery tools will help you project this image.)

    In today's fast, competitive environment success usually comes to those who can deliver their ideas in a clear, organized, and confident manner. The skill needed to present information or persuade others is a learned activity. Its focus should be on the critical components of effective...

    The preparation, presentation and content of a speech must be focused on the audience. Some experts say that no less than 1 hour should be spent in preparation for 5 minutes...

    Being a good speaker doesn't mean writing one great speech and trotting it out time and time again. Every audience has different needs. Don't just spout the same message to everyone in the same tone. Vary what you say and how you say it depending...

    The rhetorical triangle created by Aristotle illustrated three different appeals that many writers tend to use when claiming an argument. Logos, pathos, and ethos are strong appeals that many writers use in their arguments. Each appeal focuses on a different subject...

    If you do tell a joke that might apply to someone in the room, you may have offended a portion of your audience. If you tell a joke that...

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    Question: Presentations

    Valuable information that pertains to your assignment. http://www.presentations.com/msg/presentations/index.jsp

    Please look at this one as well - answers to your assignment are within the text. http://www.tf.uni-kiel.de/matwis/amat/elmat_en/kap_1/advanced/t1_2_1.html

    In today's fast, competitive environment success usually comes to those who can deliver their ideas in a clear, organized, and confident manner. The skill needed to present information or persuade others is a learned activity. Its focus should be on the critical components of effective presentations - a clean, clear formal structure, solid evidence, and dynamic interactive delivery elements.

    Don't fall in love with your word-smithing. Make any revisions that are necessary, and then prepare a good oral presentation. In fact, you should have both a 2-minute and a 5-minute oral attention grabber. Follow up with a detailed 15- to 30-minute presentation. All should be modeled on your written business plan.

    For example, you would orient and write the plan differently for presentation to a banker than you would for a venture capitalist, an underwriter, or a private investor. The venture capitalist would want to know what risks are involved, whereas the banker wants more information about how good the security is. These concerns must be individually addressed. There are no hard and fast rules for preparing a business plan--no established, formal format. The key word is ingenuity. Strive for inventiveness; strive to be interesting and captivating.

    Industry Profile

    Discuss pertinent trends, past, present, and future. Offer available statistical data on sales and units. Use charts, graphs, and tables if they can make the presentation clearer and more impressive. Refer to trade associations if helpful.
    How to present to them

    Need one page brief (2-4 page) executive summary, and full business plan; most important, one minute pitch, 3 minute pitch, 15-20 minute presentation with visuals. Objective is to get one-on-one with investment decision maker.


    A venture capitalist is the manager of a venture capital fund. The fund raises most of its capital from institutional investors and invests in start-up companies in exchange for equity. The venture capitalist gets a seat on the companies' boards of directors. Before an IPO, the senior management team and the investment banker make presentations to potential investors. They make presentations in tent to twenty cities, with three to five presentations per day, over a two week period. The spread is the difference between the price at which an underwriter sells the stock in an IPO and the proceeds that the underwriter passes on to the issuing firm. In other words, it is the fee collected by the underwriter, and it usually is seven percent of the offering price.

    Venture capital investment firms have some very tough qualifications for their investments.

    ? Top Management Team
    ? Very Fast Growth (minimum zero to $20 million in 4-5 years)
    ? Large Market Potential ($50-$100 million plus revenues)
    ? Larger Capital Needs
    ? Tough Due-diligence


    ? Function as Agents or Advisors
    ? Can find dollars from many different sources
    ? Can assemble unique investment structures
    ? Can ID strategic partners
    ? Good experienced deal makers


    ? Advances - royalty/licenses, R&D, manufacturing, distributing, marketing
    ? Equity - options/warrants
    ? Debt - subordinated/convertible
    ? Debt Types and Sources

    An effective presentation accomplishes the following:

    ? Leadership Role -- Presenting information, providing directives or introducing a new concept are all ways of highlighting your leadership skills and increasing your visibility in the company.

    ? Forum for Discussion -- The podium is a pivotal position from which to ask questions, outline problems, and identify issues.

    ? Personal Performance -- Being on stage can be an enjoyable experience, especially when the delivery is effective and well-received.

    The preparation, presentation and content of a speech must be focused on the audience. Some experts say that no less than 1 hour should be spent in preparation for 5 minutes of talking. The presentation is a failure if the audience is not educated, motivated, or entertained as planned.

    The essential preparations for a successful presentation include:

    ? Clarify the Objectives -- Knowing exactly what you are trying to accomplish during the presentation is essential. If you are not sure about what the objective is, the audience is unlikely to know either.

    ? Identify your Audience -- If your opening remarks speak to their problems, then they will be attentive to what you are saying.

    ? Plan a Logical Structure -- Most effective presentations are organized into a simple beginning-middle-end format: First, tell the audience what you are going to discuss, using an introduction that captures their attention; Second, present the information you described, relating the information to the audience interests; and, Third, summarize what you said and offer a question-answer session to clarify concepts.

    More sophisticated presentation structures may also be effective, such as organizing the information into a sequential argument, hierarchical sub-topics, question-answer orientation, or pyramidal increments.

    ? Use Humor with Care -- Amusing stories or jokes can emphasize points, create interest and provide variety to an otherwise dull speech if they are carefully chosen (non-ethnic, non-sexual, etc.) and if they come naturally to your style of speaking. Keep in mind that poorly selected humor can be disastrous.

    ? Analyze your Physical Impact -- The five key physical elements which deserve attention in presentation skills are the eyes, voice, expression, appearance/clothing, and posture. A video tape of a practice session will increase your confidence, and is a great help in self-identifying how you can maximize your physical impact on the audience.

    ? Make a Memorable Exit -- The final impression you make on the audience is the one they will remember. The last few sentences should be selected with extreme care.



    An audience of CEOs
    An audience of management-level corporate employees
    An audience of volunteers between the ages of 50-60
    An audience of technology employees under the age of 30




    Procedure for Preparing an Objective Statement

    ? Compose a draft statement of the problem (based on the client story)

    ? Expand objectives in qualitative form

    ? Create an objective tree

    ? Specify what the constraints are and what the criteria are

    ? Set limits/targets for constraints/criteria

    ? Compose an objective statement (technical brief)

    Design Element

    http://web.mit.edu/21w785/classweb/DESIGN/objective.html ...

    Solution Summary

    3 MS Word attachments - The first attachment [5 Pages, 1093 Words, 13 References] goes over simple techniques in giving an effective presentation to a variety of audiences, CEO's, teenagers, etc. - The second attachment [6 Pages, 1661 Words, 5+ References] goes into detail over the Rhetorical Triangle and details you should be aware of. - The third attachment [6 Pages, 1746 Words, 3+ References] is a more detailed over-view of presentations including the speaker, audiences and the situations.