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The Importance of Developing a Mission Statement

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Defend the process of developing a mission statement. Why do you feel that this process is necessary and complimentary to strategic management? Support your answer with at least two examples and detail where applicable.

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A mission statement is used to explain the goal of an organization, to identify the overall purpose of the organization, and also includes the products or services that the organization provides. The mission statement is important to the customer but also very beneficial to the employees of the organization. Customers and investors can view the mission statement and get an understanding of what the organization is attempting to accomplish while employees can view the mission statement to understand the overall ...

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This solution discusses the process of developing a mission statement and its importance to strategic management.

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Explain the importance of your selected business's (Fish tank cleaning by myself being the boss and the employee) vision, mission, and values in determining your strategic direction. Include the following:
Define your business, products or services, and customers by developing a mission statement. Ensure that you are differentiating your product or service.

Create a vision for this organization that clearly demonstrates your decision on what you want your business to become in the future.

Define your guiding principles or values for your selected business considering the topics of culture, social responsibility, and ethics.
Analyze how the vision, mission, and values guide the organization's strategic direction.

Evaluate how the organization addresses customer needs and critique how they achieve competitive advantage.

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