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The Importance of Developing a Mission Statement

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Defend the process of developing a mission statement. Why do you feel that this process is necessary and complimentary to strategic management? Support your answer with at least two examples and detail where applicable.

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This solution discusses the process of developing a mission statement and its importance to strategic management.

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A mission statement is used to explain the goal of an organization, to identify the overall purpose of the organization, and also includes the products or services that the organization provides. The mission statement is important to the customer but also very beneficial to the employees of the organization. Customers and investors can view the mission statement and get an understanding of what the organization is attempting to accomplish while employees can view the mission statement to understand the overall ...

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Danny Sava, PhD
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  • PhD, Capella University
  • MBA, Grantham University
  • BSc, Grantham University
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