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Strategic Management: Developing a Mission Statement

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Please help describe the process of developing a mission statement.

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The response address the queries posted in 514 words with references.

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The response address the queries posted in 514 words with references.

//Mission is a vital part of a business strategy and is considered as the path to achieve the vision. In this paper, we will first define what a 'Mission Statement' means and why is it essential for a business. Moving on, we will discuss the process of developing a mission statement.//

Every organization is established on the basis of some vision, which it has to achieve in the long run. Therefore, the company strives to achieve its vision through some mediums and that medium is termed as the 'mission'. Every firm has its mission statement and its operations are solely based on that. It is a short statement in written, which basically defines what aim or purpose a company has (Mission Statement).

The mission statement of a company constantly reminds the employees ...

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Ashish Sharma, MBA (IP)
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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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