Share
Explore BrainMass

Motivational Strategies: McDonalds

Motivational strategies - McDonald's happens to be a strong competitive cutting edge company. Identify which of the following strategies McDonald's uses to motivate employees with explanation. Please provide references.

a. Employee empowerment
b. Selection and training
c. Incentives
d. Benefits
e. Quality programs
f. Managerial roles
g. Goals and objectives
h. Performance appraisals
i. Job design
j. Alternative work schedules
k. Stress management
l. Leadership style
m. Other

Solution Preview

Hello Student,

In order to answer this question you may first want to familiarize yourself with a definition of the term motivation. The Webster Dictionary defines motivation as "an act or process of motivating; the condition of being motivated; a force, stimulus, or influence: incentive or drive." Motivation may also be defined as a goal-directed behavior. It concerns the level of endeavor one exerts in pursuing a target. Motivating employees is always considered to be key to the success of any business and it is most often the job of managers to use motivation to drive its employees to accomplish acts which they normally would not have done. There are numerous motivational strategies that management may choose from in order to motivate staff. These include providing incentives, benefits or rewards to employees; training employees; conducting performance appraisals; monitoring and providing feedback to employees on their work; among others.

In the question given you have been asked to identify the motivational strategies used by McDonalds to motivate its staff and give explanation for each. If you visit McDonalds website and browse through the categories under the Career Section you will definitely notice that incentives, along with performance appraisals, certain quality ...

Solution Summary

This solution provides you with information about the types of strategies and programs that are used by the management of McDonalds to motivate its employees. References are included.

$2.19