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McDonalds vs Starbucks: Local market approaches

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I need help understanding how McDonalds and Starbucks are able to establish their brands to fit local markets through architectural design of the stores, their e-commerce strategies and service to accommodate the local markets and culture. Please explain their approaches individually and see if there are any differences or similarities. Do you think Starbucks benefitted from the missteps by McDonalds?

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