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With finite resources, how do you assess for promotions?

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With finite resources, how does an organization assess how much of those resources to use for promotion? What is the key to an effective promotional strategy? How can you tell an effective one from an ineffective one?

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The solution discusses with finite resources, how does an organization assess how much of those resources to use for promotion.

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First, see what competitors of your size and in your industry spend. Also, if your company is margin based you can often spend more than if you were one that worked by volume of sales. ...

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