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Conducting Research on Employee Attitudes

- You are the manager of a hotel. There have been several complaints from guests relating to employee attitudes. Provide a description of three different types of research that might be appropriate for this situation.

- In what situations is it appropriate to use focus groups? Why?

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1. We could use a quantitative research design for our problem. We would take the necessary steps to gather our data and then we would convert our data on the employees attitudes into statistical form. This would allow us to draw conclusions after a thorough analysis. We could then formulate a plan based on the results, that would hold the main objective of working to change the attitudes of the employees, assuming that our research findings support the original claim.

2. We could also use a qualitative research design and base it on qualitative ...

Solution Summary

- You are the manager of a hotel. There have been several complaints from guests relating to employee attitudes. Provide a description of three different types of research that might be appropriate for this situation.

- In what situations is it appropriate to use focus groups? Why?

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