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Knowing Your Audience

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Presenting Research Findings/You may have heard the phrase "know your audience" made in reference to an entertainer, perhaps a comedian or musician. Knowing your audience is equally important in writing, which helps to establish an appropriate writing voice and approach. How you disseminate your research findings—whether in writing a research article or in presenting your findings to a group—requires an understanding of the audience that will receive your work.

Suggest strategies for presenting your findings of three audiences in a way that makes the most sense to the audience. Three paragraphs with your strategies for presenting your research findings to your three selected audiences. Justify why those strategies would be most effective for those audiences.

In other words review the NEDARC Web site, "Utilizing Data for Communication."

For your focus in this Discussion, choose one of the abbreviated research plans that you have drafted.

Identify the potential audiences for the research proposed in the plan.
Select three potential audiences to whom you could potentially present your research findings.

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Solution Summary

The strategies for presenting the findings of three audiences in a way that makes the most sense to the audience. The strategies for presenting research is given.

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Considering your Audience

In any research undertaking, one of the most important undertakings is the writing and delivery of the results. When a researcher goes out to the field, observes, analysis and tests and retests data - all of these is summarised and presented in a coherent whole in the resulting material - the written up 'research' that encapsulates all that there is to know about the undertaking including hypothesis, methodology, research strategies and design, data types, analysis, validity concerns, applicability, etc. But how this 'research' is written up, presented and then communicated to an audience is just as important. When we talk of an audience, we refer to the people that will be reading, listening or experiencing the results of the research and just like the variety of social groups in society, it is no different when we talk of audiences. It could be an audience of students who have no foreknowledge of the science behind the research, or a group of academics who are experts in the field or a group of layman completely uninitiated to science and the field that the researcher is coming from. How does one best communicate to particular audiences so that the gist of the research is best understood? This is what we will attempt in this discussion.

NEDARC Lessons

The NEDARC or the National EMSC Data Analysis Resource Center, a federal government agency funded by the Department of Health and Human Services understands the importance of 'communicating data right' primarily because they have to deal with a variety of audiences from children in schools to their teachers, parents, politicians, bureaucrats, experts and the general public. Primarily utilizing quantitative research in their analysis of EMS databases across the country, they have become experts in communicating their results. NEDARC (2013) writes that it is important to communicate data to 'share knowledge gained' and get 'feedback from others, especially experts'. They present a number of strategies including: defining ...

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Xenia Rochelle Jones, MA, PhD (IP)
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  • MA, Open University, Milton Keynes, UK
  • Certificate, Geva Ulpan (via Universita Tel Aviv)
  • BA, University of the Philippines
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