Bird, A. & Fang, T. (2009) 'Editorial: cross cultural management in the age of globalization', International Journal of Cross Cultural Management, 9 (2), pp. 139â?"142, Sage Premier Database [Online]. DOI: 10.1177/1470595809335713
Chevrier, S. (2009) 'Is national culture still relevant to management in a global context? The case of Switzerland', International Journal of Cross Cultural Management, 9 (2), pp.169â?"181, Sage Journals [Online]. DOI: 10.1177/1470595809335723
After you have read the articles, complete the following:
The journal articles this week consider, what globalization means for cross cultural management with a special focus on the evolution of our understanding of national culture and cultural change (Bird & Fang, p.139).
Write a critical analysis of the concept of national political culture and its importance in guiding management practices. Do this concept and its theoretical framework provide managers with the ability to "appraise the legitimacy of the management practices that they are trying to implement" (Chevrier, p.181)? If not, what other factors must also be considered?
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Please find guidelines and ideas for Globalization and Cross Culture Management in the attached file.
Running Head: CROSS CULTURE MANAGEMENT
Globalization and Cross Culture Management
Globalization changes the aspect of national culture. National boundaries and cultures are transcending by the emergence of global culture (Bird & Fang, 2009). Due to the use of higher internet and wireless digital technologies, most of local companies are changing their cultural values with unprecedented global exposure. According to globalization, common interests, common values and common culture of a particular nation are shared by different nations due to the use of internet and mobile phones. Values and identities are two aspect of culture (Bird & Fang, 2009).
According to globalization, it is necessary to link the national identity with national culture. Most of countries avoid this linkage due to the belief that this linkage disturbs their natural order of culture system. These countries are not passively participating in the globalization process, but make efforts to shape their national identities (Bird & Fang, 2009). ...
International cross cultural management is examined.