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Mission, Vision, Value Statements For Suntrust Bank: Product and Services

Can you help me get started with this assignment?

a. Identify your employer or the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization.

b. Provide a brief background of your subject firm, including its products/services and customers.

c. Describe your organization's mission, vision and value statements.

d. Describe how the mission, vision, and values aid your organization in reaching its desired end state?

e. Describe how the leadership and culture of the organization are reflected by the mission, vision and value statements?

f. Identify internal and external stakeholders and describe how the outcomes indicated by your organization's statements affect them?

Solution Preview

I have outlined what you need for this assignment and included the website of both the corporate part of the company and the governance document.

https://www.suntrust.com/portal/server.pt?space=CommunityPage&control=SetCommunity&PageID=0&CommunityID=865

Identify your employer or the organization for which you would like to complete or are considering completing a strategic plan. You may focus this study on a specific department, group, division, or function, within the organization. The organization chosen in Suntrust Bank.

b. Provide a brief background of your subject firm, including its products/services and customers.

Suntrust is a banking entity that provides deposit, credit, investments, and trust services along with mortgage, investment banking, equipment leasing and other banking services through its subsidiaries. Its customers are personal, commercial, and institutional customers with needs for depositing money, obtaining and maintaining credit, making investments, and requiring mortgages and leases. The bank is part of a larger corporation, Suntrust Banks, Inc. While based in Atlanta, GA, it has branches in selected communities across the country. It has 1670 retail branches and over 2900 ATM's. It located primarily in Southern States along the Atlantic Ocean.

c. Describe your organization's mission, vision and value statements.

"The ...

Solution Summary

Applied to Suntrust Bank, this solution discusses the company, its services, and customers, as well as its mission, vision, and value statements, and how they reach their goals through leadership and organizational culture. Furthermore, it mentions the company's internal and external stakeholders and how Suntrust's statements affect them. Approximately 915 words.

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