Strategic marketing Case
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Please help me create an analysis on my chosen case. I have the basic idea for an outline, but ask that you help me pull the specific information from my source, as I am dumbfounded as to where to start and how to organize it. Attached you will find the case analysis (in Adobe Reader format with the graphs and in Microsoft Word without the graphs).
My essay has to be about 2000 words in length, however, I ask that you could help me come up with the basic information in about a couple of pages and I will use it to brainstorm and elaborate on in writing my essay. I have used my notes from class to create the bellow outline of how I think the professor is looking for the information to be organized, so I am looking to pull the following from the attached resource:
a. Introduction
1) A statement of the strategic marketing issue being addressed in the case
2) Answer or response to the issue
3) A brief explanation of how proof will be provided to substantiate the answer or response in #2
b. Body
Using each paragraph to make a specific point relative to my position. Each paragraph should refer back to the issue without simply reporting the data, making each paragraph purposeful. The reader should know at all times what point I am making and how it substantiates the issue(s) I have identified in the case, providing detailed explanations and clear proof that the position I am taking on the issue in the case is defensible.
c. Conclusion
I must sum up how I provided proof to substantiate my answer or response to the strategic marketing issue being addressed in the case.
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Solution Summary
Strategic marketing issue is discussed in great detail in this solution.
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STEP 1
a. Introduction
1) A statement of the strategic marketing issue being addressed in the case
The marketing issue is that of differentiating the product for expansion.
2) Answer or response to the issue
The improvement of the augmented product, distribution of the product through non traditional sites..
3) A brief explanation of how proof will be provided to substantiate the answer or response in #2
The weaknesses in the Subway offerings need to be improved, the new outlets are eating into the profits of the company
STEP 2
b. Body
Using each paragraph to make a specific point relative to my position. Each paragraph should refer back to the issue without simply reporting the data, making each paragraph purposeful. The reader should know at all times what point I am making and how it substantiates the issue(s) I have identified in the case, providing detailed explanations and clear proof that the position I am taking on the issue in the case is defensible.
The expansion of Subway needs to be concentrated more in the rural areas rather than in the urban areas. The reason is that new outlets should not eat into the offerings of the existing outlets. Competition among the Subway outlets should be avoided. The other strategy to avoid the intra Subway outlet competition is to target strong potential market in the Northeast, where the fast food market is unsaturated. Further, the ...
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