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Web Models: TF&F Company's proposed web presence

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Scenario:

The T&F Company sells CAD/CAM software applications to architectural and engineering firms in the United States through value-added resellers. The company has loyal customers, and is growing steadily. Recently, the growth rate has dropped. The Sales and Marketing Director believes if they don't adapt their business model into today's networked economy, their competitive edge will become weaker. T&F's goals are to increase the revenue growth rate and get into the international market. The CEO leads the steering committee, which is formed by T&F's department heads. You are the Director of the Technical Support Department. The company website consists of a company overview and listing of contact phone numbers.

In this year's meeting on strategy, the steering committee completed a SWOT analysis (strengths, weaknesses, opportunities, threats). These are their findings:

Strengths

Loyal customers
Strong reseller network
Good products
Focused management/staff
Competitive product prices

Weaknesses

Has not utilized Internet technology
T&F not well-known among prospective customers
Drop in growth rate
Profit margin is too small (company needs to reduce costs)

Opportunities

To create a web site to serve customers and promote the company
To enter the international market
To establish online sales as a new distribution channel

Threats

Other larger and more well-known competitors may enter T&F's targeted market segment
Economic slowdown could reduce demand
Competitors have utilized Internet to enhance customer relationships
You see this SWOT as justification for developing and implementing an e-business strategy, but you know that the rest of the group is not as far along as you. Over the course of the next month or so, you will need to take the group's understanding of business strategy and business models, and help them integrate e-business. You also need to convey a sense of urgency, as one of the features of e-business is compression of time: research, production, and change.

Assignment

Deliverable Length: 5-8 paragraphs
Details: You are discussing web models with some of the other people in your department. What web business model do you think would be best for T&F to reach its goals: increasing the revenue growth rate and getting into international market? And why?

Please list all references:

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Solution Summary

Web Models: TF&F Company's proposed web presence

Solution Preview

The best web model for the company will be to launch a full fledge web portal, that provides comprehensive information about TF&F's products and services. The portal will be quite comprehensive, providing full details, technical specifications, and online demonstration about company's software applications. Customers will be able to get full details about company's each offering, register for free offsite and onsite demonstration and request more information about the product and services.

As the nature of the product is such that customers will not be making online purchases, it is not necessary to make company's portal as a full fledge ecommerce website where customers can make online purchases via credit card. Instead, it should be more geared towards a general, informative web ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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