Purchase Solution

Site Stickiness

Not what you're looking for?

Ask Custom Question

In the industry, acquiring and retaining customers in a cost-effective manner is called "site stickiness".

Many aspects of a website application are analyzed by what are known as Usability Interface Engineers ( UIE's), who determine the best placement of buttons, drop down menus, color schemes, and other navigational tools for the purpose of increasing user satisfaction.

What can be done by small businesses new to the Web to increase site stickiness? Large businesses?

Purchase this Solution
Solution Summary

In the industry, acquiring and retaining customers in a cost-effective manner is called "site stickiness".

Solution Preview

Both small and large businesses should make their site extremely user friendly with ease of navigation, comprehensive information being presented in easy to understand manner, as well as make their site extremely ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution
Free BrainMass Quizzes
Operations Management

This quiz tests a student's knowledge about Operations Management

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

View More Free Quizzes
Related BrainMass Solutions

  • ebusiness

    Stickiness is anything about a Web site that encourages a visitor to stay longer. The longer that a consumer stays logged on to Ebay, the more likely that they are to make a bid on an item that is of interest to them.

  • Small Business: E-Commerce

    Stickiness of website means that the visitor explores the content of the website, returns later to look at the contents, and attracts a large number of people visit the site.

  • Hydrogen Bonding in Alcohols: Ethanol and Dimethyl Ether

    The boiling points of ethanol and methoxymethane show the dramatic effect that the hydrogen bonding has on the stickiness of the ethanol molecules.

  • General E-commerce questions

    -Convenience since the bidding can occur anywhere and anytime -High stickiness to the web site -Annonymity -The optimal price is determined by the market Because online buyer's decisions depend on numerous independant and intervening variables,

  • Types of e-Commerce

    Traffic: i.e. the number of visitors that are coming to your site. b. Stickiness: i.e. the amount of time a user spends on the site and the number of pages they view. c.

  • Recycling and Going Green

    http://www.kab.org/site/PageServer?

  • Business Management - NeoPets: Case Study

    First, NeoPets consistently ranks in the top 10 Web sites for stickiness, the time each user spends on the site. In fact, a study by Media Metrix in 2005 showed it to be the second stickiness site on the web.

  • Online User Profiling/ E-Commerce

    The same is true online, however, a barrier exists in that the consumer can not be personally greeted and so retailers must utilize other methods to add "stickiness" to their site, by engaging the consumer and making the offer tempting, and in many cases

  • Consumer Value Migration

    kind of PR effort in the sense that positive word of mouth publicity is being generated by satisfied and retained customers, thereby enhancing the revenues of the organization. 3) Previously, customer retention was not considered that important as stickiness

View More Related Solutions