What role does security play in ecommerce? What specific security technologies are used by companies to protect themselves?© BrainMass Inc. brainmass.com October 24, 2018, 7:06 pm ad1c9bdddf
Everything in today's world is electronised whether it is EDI (Electronic Data Interchange), EFT(Electronic Funds Transfer), ECash (Electronic Cash), E-Stamp (Electronic Stamp), E-mail (Electronic Mail), E-Business (Electronic Business)and E-Commerce (Electronic Commerce). There have been a number of factors which have led to the growth of E-Commerce. A few of them are: -
1. Age of competition.
2. Globalisation of economy.
3. Commercialization and privatization of Internet.
4. High labour cost and lesser available time.
5. Higher volumes of sales at lower profits.
6. Shorter product life cycles due to changes in technology.
7. Faster communication of information over computer networks thus reducing distances world wide as a result of emergence of a new field Information Technology which is a combination of telecommunications and computer science.
Problems with E-Commerce
The most important challenge that e-commerce faces is the ability to guarantee customers' privacy and safety when using credit cards to purchase online. A vast majority of consumers who shop online usually choose to complete their purchase over the phone for fear that their credit card information will be seen by a third party. The major worries encountered in electronic commerce transactions are that of data protection , data authenticity and taxation .
To deal with the concerns that online customers have about security of their private information, many online companies have begun to use secure servers for future transactions. ...
This discusses the role of security in E-Commerce
Prepare a paper describing the following: (Must use at least 3 references)
o Define e-business marketing (e-marketing),
o Discuss e-marketing strategy,
o Define and discuss the important marketing tools and techniques used on B2C and
B2B eBusiness websites, (as many as possible), and use examples, and to explain how marketing differs on a B2C website compared to a B2B website.