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Research unethical marketing techniques used in e-business

Select and provide reasoning to marketing e-commerce website - my chosen e-business is a service oriented website

Part 1 Ethical Research

Research unethical marketing techniques used in e-business

-Page Cloaking and Mirror Pages/sites
-Spam email
-keyword stuffing and irrelevant keywords
-spam blogs
-link farms and link bait

What are the consequences of using these techniques properly? Which can be unethical? which can be illegal?

Part 2 Site Application

After researching which techniques would be of great use for a service oriented website. Consider the target market and competition, select 3 techniques used to promote this service oriented site.

-Provide rationale for the choices
-Explain how to apply the techniques
-Create example of the technique for this service oriented site
-Analyze how this application is deemed to be ethical

Solution Preview

Part 1 Ethical Research

Research unethical marketing techniques used in e-business

-Page Cloaking and Mirror Pages/sites
-Spam email
-keyword stuffing and irrelevant keywords
-spam blogs
-link farms and link bait

What are the consequences of using these techniques properly? Which can be unethical? which can be illegal?

Part 2 Site Application

After researching which techniques would be of great use for a service oriented website. Consider the target market and competition, select 3 techniques used to promote this service oriented site.

-Provide rationale for the choices
-Explain how to apply the techniques
-Create example of the technique for this service oriented site
-Analyze how this application is deemed to be ethical

In E-Commerce, an effective way to increase visits to your websites is to increase its visibility to Search Engines such as Google or Yahoo. The more frequently your website appears in a search engine, the more likely someone is to visit your website. This in turn generates more sales. This process is called Search Engine Optimization. Search Engine Optimization involves altering your website in such a way as to increase the chance that it is presented when a customer utilizes a search engine. SEO involves knowing how Search Engines work. To increase its visibility to Search Engine, the web page can be optimized by a number of techniques such as utilizing key words, cross linking between pages of the same website, updating ...

Solution Summary

Research for unethical marketing techniques used in e-business are examined. The consequences of using techniques properly are determined.

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