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Research unethical marketing techniques used in e-business

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Select and provide reasoning to marketing e-commerce website - my chosen e-business is a service oriented website

Part 1 Ethical Research

Research unethical marketing techniques used in e-business

-Page Cloaking and Mirror Pages/sites
-Spam email
-keyword stuffing and irrelevant keywords
-spam blogs
-link farms and link bait

What are the consequences of using these techniques properly? Which can be unethical? which can be illegal?

Part 2 Site Application

After researching which techniques would be of great use for a service oriented website. Consider the target market and competition, select 3 techniques used to promote this service oriented site.

-Provide rationale for the choices
-Explain how to apply the techniques
-Create example of the technique for this service oriented site
-Analyze how this application is deemed to be ethical

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Solution Preview

Part 1 Ethical Research

Research unethical marketing techniques used in e-business

-Page Cloaking and Mirror Pages/sites
-Spam email
-keyword stuffing and irrelevant keywords
-spam blogs
-link farms and link bait

What are the consequences of using these techniques properly? Which can be unethical? which can be illegal?

Part 2 Site Application

After researching which techniques would be of great use for a service oriented website. Consider the target market and competition, select 3 techniques used to promote this service oriented site.

-Provide rationale for the choices
-Explain how to apply the techniques
-Create example of the technique for this service oriented site
-Analyze how this application is deemed to be ethical

In E-Commerce, an effective way to increase visits to your websites is to increase its visibility to Search Engines such as Google or Yahoo. The more frequently your website appears in a search engine, the more likely someone is to visit your website. This in turn generates more sales. This process is called Search Engine Optimization. Search Engine Optimization involves altering your website in such a way as to increase the chance that it is presented when a customer utilizes a search engine. SEO involves knowing how Search Engines work. To increase its visibility to Search Engine, the web page can be optimized by a number of techniques such as utilizing key words, cross linking between pages of the same website, updating ...

Solution Summary

Research for unethical marketing techniques used in e-business are examined. The consequences of using techniques properly are determined.

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See Also This Related BrainMass Solution

ETHICS AND PROMOTING YOUR SITE

ETHICS AND PROMOTING YOUR SITE

There are many great ways to promote your site like search engine optimization strategies and pay per click or other inbound links. And there are unethical and often illegal techniques like spam and link bait that could tarnish your siteâ??s reputation or land you in legal trouble.

Part 1: ETHICAL RESEARCH
Using your text, online internet periodicals, or articles from the full-text databases in the library:

â?¢Research unethical marketing techniques used in e-business, including but not limited to:
â?¦Page Cloaking and Mirror Pages/sites
â?¦Spam Email
â?¦Keyword Stuffing and Irrelevant Keywords
â?¦Spam Blogs
â?¦Link Farms and Link Bait
â?¢What are the consequences of using these techniques improperly? Which can be unethical? Which can be illegal?
This section of the paper should be 2-2 ½ pages in length

Part 2: SITE APPLICATION
After having researched the unethical aspects of e-marketing, what techniques will you use to promote your site? Considering your target market and competition, select 3 techniques that you will use to promote your site.

â?¢Provide rationale for the choices.
â?¢Explain how you will apply the technique.
â?¢Create an example of the technique for your site.
â?¢Analyze how your application is deemed to be ethical.

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