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I need help to get start with Segmentation, Targeting, and Positioning Paper.

Select an existing product (IPOD) from an existing organization.
416 word count. The product selected is IPOD

-Examine the impact of purchasing trends on consumer behavior (e.g. globalization, cultural changes, and technology)

-How these trends will affect the marketing of the selected product or service.

Please use APA format and cite references in text
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Solution Summary

Select an existing product (IPOD) from an existing organization.

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-Examine the impact of purchasing trends on consumer behavior (e.g. globalization, cultural changes, and technology)

Purchasing trends such as globalization, cultural changes and technology will have a major impact on behavior and buying patterns as well as purchasing criteria of IPOD's customers. Globalization has opened up trade boundaries among nations and have allowed companies from all over the world to compete with each other. Customers are now able to access products made from all over the world and get aware of best offerings from all across the world Internet and e-commerce has made today's consumers much more informed than before. Therefore, it has become imperative for companies like Apple to provide strong "value proposition" to today's informed and highly demanding customer who knows about each offering in a product segment from all across the world. IPOD today has to prove itself not only against well known ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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