EBusiness - Permission Marketing
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What is permission marketing? Do you think this is a good idea? Why?
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Solution Summary
The solution discusses permission marketing. The expert determines why permission marketing is a good idea.
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Permission marketing is when a company asks client for permission before they advertise to them. The client must "opt-in" or agree to receiving advertisements.
So for example, a company has an e-newsletter which explains the specials and promotions of the week. ...
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