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    Core Strategy

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    The third week of the AI Brainstorming Conference and the discussion turns toward Core Strategy.

    State your core strategy (which includes the Value Proposition and Product Positioning).

    (See attached file for full problem description)

    I want to discuss the launch of my private banking and wealth management services for individuals and corporate clients of ethnic origin in USA. The United States is a land of immigrants. There is a large Asian, African, European and Middle eastern population which have migrated to USA and settled here. Out of these immigrant populations, one of the richest communities is the Asian population, especially Chinese and South Asians (people from India). They are considered to be the most affluent ethnic communities in USA. There are not many financial service companies in USA which are targeting these niche ethnic segments with focused strategies. The idea is to launch personalized private banking, wealth management and financial services to these niche segments arises from the fact that there is a lot of investible income within these segments which needs to be tapped.

    Company: ABC inc. is a boutique investment firm offering broker dealer, wealth management, private banking and investment consulting services to high net worth individuals and corporate clients. The company is headquartered in the Wall Street area of New York City, the financial capital of the world. The company has branches in major cities of USA such as Chicago, San Francisco, Houston, Atlanta, and Miami. The company employs over 100 financial advisors catering to investors all over USA. The company is a member of the National Association of Securities Dealers, USA and is an accredited broker dealer to trade on NYSE and NASDAQ. The company has a dedicated team of research analysts, back office personnel and advisors to provide investment advices.

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    Solution Preview

    Core Strategy: The core strategy of this company would be to provide value added financial services under one roof to high net worth ethnic community in the United States. These financial services will include, and will not be limited to, be aimed at providing customers solutions in the field of equity and commodity futures trading, mutual funds, fixed income products, wealth management and private banking. The idea is to provide an array of services in a personalized and customized manner to the ethnic population, keeping in view their cultural values, needs and special requirements.

    Possible value proposition statement for cutomers: Our world class value added financial services, specially designed for the ethnic community of USA, will significantly improve transaction time ...

    Solution Summary

    The core strategy of this company would be to provide value added financial services under one roof to high net worth ethnic community in the United States.