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Why are connectivity & data sharing great advantages and concerns for e-commerce?

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"Why are connectivity and data sharing considered to be both great advantages and concerns for e-commerce?" Furthermore, "Why is it so important to align the electronic commerce strategy with the overall business strategy?"

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In a 231 word solution, the response presents a full paragraph in answer to each of the questions provided in the long description regarding connectivity and data sharing.

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1) Connectivity and data sharing has advantages for e-commerce because it allows network users to communicate easily and instantaneously. One of these ways begins with the use of e-mail. The transmission of business (or non-business) information is accessed easier, more efficiently and is less expensive than it would be without the connectivity of the network. ...

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