The most serious challenge that an organization faces on a day-to-day basis is from the competition. One of the messages we get from Chapter 6 is that if an organization is to survive it cannot just react to the competition. The organization must develop a proactive strategic program based on its core competencies. This can be summed up by the expression "A good offense is a good defense".
Michael Porter, in his Generic Competitive Strategies, presented three strategies:
1. Cost leadership: (allows low pricing)
2. Differentiation: (unique differences in products/services)
3. Focus: ("niche" marketing)
Discuss your opinions with regards to the type of competitive strategy you would prefer if you were running a company, and wanted to establish a long term competitive edge over your competitors.
Why do you think the strategy you chose would be the most effective? Explain whether your selection is based on the nature of the company or industy or other factors.
Back up your opinion. Give examples from your own experience/knowledge, or examples of organizations from business periodicals.
For example, WalMart has established itself as a low price leader; Intel differentiates itself in the microchip business on the basis of reliability and quality ("Intel Inside"), and Tiffanys caters to the rich (niche).© BrainMass Inc. brainmass.com October 25, 2018, 7:08 am ad1c9bdddf
Please find help and some guidelines for competitive strategy in the content given below. The content below has been written to get you started on this assignment. This has been written to help you with this particular problem and its use is limited as such. The content of the solution must not therefore be passed on as your own work for grading or commercial purposes. You can also use the listed resources to explore your topic further. If you have any questions, just leave them via the feedback section. Good luck with your studies.
Considering that I am framing strategy for Nestle Company. As a part of Nestle, differentiation competitive strategy would be preferred to establish the long-term competitive edge over the competitors in food processing sector. Differentiation is not only about creating uniqueness, but also related with the understanding about customers needs and wants and fulfillment of them effectively (About Nestle, 2012). So, through considering this differentiation strategy, the firm can focus over the area through which it can differentiate its products and services incorporating quality. To create unique competency, this strategy would help the firm positively through providing broad market scope. It is because through considering this strategy, Nestle can include new product ...
Competitive strategies questions are examined. Cost leadership, differentiation and focus is examined.
Strategic Marketing 3
Question 1: Discuss the positioning strategy. In your answer, discuss the forces that help a firm to develop and deploy a positioning strategy.(200 words)
Question 2: Research the below two major research firms:
- Gfk AG Nuremburg, Germany, gfk.com
- West Inc. Rockville, Md, westat.com
Discuss your findings in terms of their research services and special study capabilities. Also, discuss the ways in which such services can impact on marketing decisions. (200 words)
Question 3: Explain what goes into determining positioning effectiveness. (200 words)
Question 4: Compare and contrast the dynamics that influence the emerging, growth, and mature markets. How do they help a firm to craft a market target strategy in each? (200 words)
Question 5: Discuss the impact that IBM's collaborative innovation strategy can have on its partners, as well as on Microsoft. How can IBM's strategy affect the market? (200 words)
Question 6: Identify three problems or risks companies may encounter in collaborative relationships with suppliers. In your estimation, how can these risks be minimized? (200 words)
Question 7: Visit the website www.alliancestrategy.com and review the various presentations available through the site. Summarize what factors should be considered in making alliances between organization effective. (200 words)
Question 8: Discuss how it can be possible for Costco wholesale to perform well against competitors when it carries a burden of higher labor costs? Are there issues in this case which may be worth considering in other situations where a company faces strong low-cost, low-price competitors? (200 words)
Question 9: Discuss the emerging issue of the digital distribution channel occurring in markets in which the product can be converted to digital format. (200 words)
Question 10: Examine the Fortune Brands website (www.fortunebrands.com). Analyze and evaluate the strategic initiatives used by Fortune Brands in their strategic brand management. (200 words)
Question 11: Discuss the useful insights about brand strategy management from observing brands that have been successful over a long period of time. (200 words)
Question 12: In the late 1990s, Radio Shack initiated co-branding strategies with Compaq Computer and SPRINT. Discuss the logic of such a strategy. In your answer include the strengths and shortcomings of such a strategy. (200 words)
Question 13: Discuss the pricing implications for developed countries when competing against Chinese brands. In your answer, discuss the actions that you would recommend for China's competitors. (200 words)
Question 14: Discuss predatory pricing as a pricing strategy. What are the circumstances when you would recommend that a company adopt predatory pricing? Does predatory pricing come into play when considering ethical issues like the cost of prescription drugs and the low pricing of cigarettes in the developing world? (200 words)View Full Posting Details