Corporate Social Responsibility to Increase Overall Appeal
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Many people contend that the primary question of corporate social responsibility (CSR) is the extent to which a business has social responsibilities that go beyond producing needed goods and services within the law. How, then, should an organization go about identifying its social responsibility values?
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Solution Summary
This answers the question on whether corporations have a social responsibility beyond prodution of goods and services. It also is in a corporation's best interest to provide social interactions on several levels to increase overall appeal.
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1. Here are a few thoughts on how to approach this question. You may want to choose one specific market and give examples of how a company can be socially responsible within its marketplace. Such as JCPenney's recent marketing campaign which is telling the customers that they won't lie to them about prices or trick them so they are offering even prices and none with $.99 on the end.
"Corporate social responsibility (CSR) can be defined as the 'economic, legal, ethical, and discretionary expectations that society has of ...
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