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Competitive intelligence

Evaluate the effect of global factors and the role of competitive intelligence on your previous analysis. A discussion about the effects of seasonal and cultural factors.

â?¢ Your organization seeks to introduce a new version of an automotive keyless entry fob. There are four main parts that comprise the remote:
â?¢ Control chip:
o Canada
â?¢ Rolling transmitter:
o Germany
â?¢ Plastic housing:
o USA
â?¢ Key ring:
o Taiwan
You have been directed by your superiors to buy the parts separately from suppliers in different countries, rather than purchase the completed units. Select one country to supply each part. Keep in mind that you are supplying a major automotive company that manufactures, on average, 835,000 cars per year. Your company has added a new dealership line to receive the key fob remote. The projected sales for the next six months are 150,000 cars, needing two fobs each.

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Global factors will play an important role in our analysis. For example, global disturbances such as political crisis, wars or natural calamities that impact these regions can force us to look for alternative suppliers in other countries. Similarly, economic factors such as recession, changing exchange rate scenario and market conditions will also have an important bearing on our sourcing decisions from these countries.

Competitive ...

Solution Summary

Evaluate the effect of global factors and the role of competitive intelligence on your previous analysis. A discussion about the effects of seasonal and cultural factors.

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