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Vision Statement and Organizational Change

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Research visions from organizations in industries. Find a vision statement that provides an engaging picture for the future of that organization and is detailed enough that external stakeholders can relate to it in a meaningful way.

1. Describe the company and its vison statement.
2. Discuss the attributes that make the vision meaningful.
3. Explain how the vision statement is appropriate for the organization and why the vision statement is appealing to stakeholders on both a cognitive and emotional level.
4. Evaluate whether or not the vision statement encourages organizational change. Provide rationale and examples to support the assessment.
5. Compare and contrast this vision to that of a successful vision in a field, industry, or organization. How do the attributes for a vision in this field or industry differ from those in other fields or industries?

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Solution Summary

The review into vision statement analysis on business organization, such as, Delta Corporation.

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The company vision statement is the roadmap shared with external and internal shareholders that delivers the message needed for the desired result in increasing the brand value. In your research, the selection regarding the appropriate organization should reflect significant data trail accessible to the public for your review, comparison, and analysis. In this case study, Delta will be focused on to assist in your final write up research.

1. Describe the company and its vision statement. - Delta is global company that aims to deliver the type of experience for air travelers with expectancy in quality, sustainability, and reliability that hones on cost warranted tickets. Therefore, according to, Delta.com (2019), there vision statement reflects the following:

"We—Delta's employees, customers, and community partners together form a force for positive local and global change, dedicated to bettering standards of living and the environment where we and our customers live and work."

Try and hone on the key stakeholders Delta or your selected organization hones on that serves the greater goal to brand awareness, remember, the brand is the central identify to a business vision position, hence statement for the public. In this case study, we identify that Delta's employees serves the greater good for following policy that reinforces the needs of the customers as well as the community partners together that creates the joined forces globally to deliver the "expected standards" forward moving within the industry (Manohar, Enugala, 2012).

Further, the Analysis of Organizational Vision Statement entails Delta applies central global structure to be "dedicated to bettering the standards" of both ...

Solution provided by:
Nichel Anderson, MBA, PhD (IP)
Education
  • BA, American Intercontinental University
  • MBA, American Intercontinental University
  • PhD (IP), Grand Canyon University
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