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Structure for research proposal

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Chocolate.com is a large online company that sells chocolates in the US and Canada. Recently, the sales are declining because many competitors are using the Internet to sell chocolates and their prices are cheaper than Chocolate.com. To better understand the consumer needs and wants and provide better services, the company's CMO suggests that sales department conduct a research to find out if the current consumers are satisfied with their chocolates, and what else the company can do to keep them.

How would you structure a research proposal to send to the CMO? I've worked out a several items I would use and would like input on if you think they are good.

1. research objectives
2. research questions
3. research hypotheses (if applicable)
4. Method (research setting, sampling method, data collection, and data analysis method).
5. Timeline and budget (estimate).

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Solution Summary

A discussion on research structure, the needs and why they are necessary.

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If you are asking if this outline is good, then yes it is. Each of these is necessary as parts of a research proposal.
1. research objectives
This is a must to support your plan for research. The objective is the reason you think it is necessary to do the research. Make sure include the problem you plan to find the solution to. This is not as easy as it sounds. In your scenario, Chocolate.com sales are down, and this is a problem. But this may not be the real problem and so you would ask and answer questions about the problem until you can reach a plausible basic problem. For example, sales are down. Why? Because there are more competitors with better prices. Why? Because the consumer needs a better price for ...

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