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    Business Research for Decision Making

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    Juicy Red Tomato Company Overview:

    You have just been hired by Juicy Red Tomato Company as a human resources consultant. Juicy Red Tomato Company (JRT), a tomato grower operating in Florida, hired you to investigate (1) the effectiveness and efficiency of its organizational structure, and (2) the selection and maintenance of managerial personnel. The reason why? Internal costs are rising, key personnel are leaving, and the company is considering expanding its operations.

    Proposal:

    Juicy Red Tomato Company is a tomato grower, operating in Florida. The company has been in operation for 15 years, during which it has grown at a rate of about 5% per year. Costs have remained steady for the first 10 years of the company's existence, but have grown by 2.5 - 4% over the past 3 years. Reasons cited by the company include unexpected temperature drops, pests, and increased labor costs. Management has tended to come from within the company, as long-term employees "rise through the ranks". Over the past year, several long-term, key personnel have left, citing that they had "no future" with JRT. On the bright side, JRT is poised for an increased rate of growth, through possible expansion of the business.

    JRT has retained this consultant to investigate (1) the effectiveness and efficiency of its organizational structure, and (2) the selection and maintenance of managerial personnel. We will conduct internal and external research on the causes of the issues and present recommendations.

    After preliminary interviews within the organization and research of the produce industry, and business cases with similar challenges, we have formed a hypothesis; that Juicy Red Tomato Company needs to invest in retention not only of its managerial personnel, but also front-line production employees. In addition, JRT needs to improve communication between production and operations, possibly by enhancing technology used by the company as a whole.

    The Actual Assignment:
    Using the Cybrary and all other resource materials at your disposal, develop a PowerPoint presentation of your proposal (Proposal Above). You will need to use both literature review and data, and your sources need to be credible and current, In the speaker notes elaborate on your outline and give references to support your claim. Include information on the following:

    1. Introduction to your proposal thus far
    2. Definition of the problem
    3. a purpose statement
    4. Pertinent data that you have gathered to help you formulate your decision
    5. The type of data you will gather, how it will be collected and how will it aid in your research

    Note: Use the Proposal given above to address the above 5 subjects listed.

    I can do the PowerPoint Presentation, but I need help in what to include in each of the five sections. Any help will be much appreicated. Thank you.

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    https://brainmass.com/business/business-policy-and-implementation/business-research-for-decision-making-57344

    Solution Preview

    Please see response attached (which is also presented below) I hope this helps and take care.

    RESPONSE:

    1. Introduction to your proposal thus far:

    You have completed your preliminary research into the cause of the companies three main issues: internal costs are rising, key personnel are leaving, and the company is considering expanding its operations. Following the preliminary research, you have formed a tentative hypothesis that you plan to test.

    2. Definition of the problem

    Company needs to invest in retention not only of its managerial personnel, but also front-line production employees. In addition, JRT needs to improve communication between production and operations, possibly by enhancing technology ...

    Solution Summary

    Based on the Juicy Red Tomato Company (JRT) case, this solution discusses the five steps of the research proposal e.g introduction, problem definition, purpose statement, pertinent data and data collection providing information and ideas for each.

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