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Business Model for E-Book Textbooks

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http://www.usatoday.com/tech/news/story/2012-01-16/ebook-textbook-sales/52603526/1

This cites a textbook publisher. How do you feel about the new business model for publishers? Which publishers will have an easier time adjusting to the model? Why?

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Solution Summary

This solution discusses the the new business model for publishers based on a news story. It discusses which publishers will have an easier time adjusting to the model and why.

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E-books are a logical path for publishers for many reasons: it allows publishers the opportunity to customize books for specific universities and professors, it reduces printing/shipping costs, and it allows publishers to progress with technology rather than be looked at ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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