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    Amazon's technology and business

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    Please answer the following:

    How has Amazon used technology to revamp the book-selling industry?
    Is Amazon using disruptive or sustaining technology to run its business?
    How is Amazon using personalization to keep customers loyal?
    What is Amazon's e-business model?

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    Solution Preview

    How has Amazon used technology to revamp the bookselling industry?

    Amazon was started in 1995 by Jeff Bezos. It is currently a Fortune 500 company based in Seattle, Washington, and is the global leader in e-commerce. Amazon has used e-commerce technologies to sell directly to the consumers. It has changed the business model from an indirect business model to a direct business model. Earlier consumers used to go to physical book shops to buy the books, but with the Amazon's latest usage of technology, consumers ...

    Solution Summary

    This solution discusses how Amazon has used technology to re-vamp the book-selling industry, if it uses disruptive or sustaining technology in its business, how it uses personalization to maintain customer loyalty, and explains Amazon's e-business model.