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International Business

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Write an international mini-plan for a company that interests you (or a product/service that you want to sell yourself). Address the following in your mini-plan:

Location of value-added functions:

The choice of where to locate each of the functions that comprise the entire value-added chain, from research to production to after-sales servicing Location of sales target.

The allocation of sales among countries and the level of activity in each, particularly in terms of market share Level of involvement.

The choice of operating through wholly owned facilities, partially owned facilities, or contract arrangements and whether the choice varies among countries Product/services strategy.

The extent to which a worldwide business offers the same or different products in different countries Marketing.

The extent to which a company uses the same brand names, advertising, and other marketing elements in different countries Competitive moves.

The extent to which a company makes competitive moves in individual countries as part of a global competitive strategy Factor movements and start-up strategy.

Whether production factors are acquired locally or brought in by the company and whether the operation begins through an acquisition or start-up.

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The response addresses the queries posted in 964 words with references.

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The response addresses the queries posted in 964 words with references.

//In this paper, we will formulate a plan for the women shoe product, which helps women in reducing the fats and tone the leg muscles. We will discuss the whole value added chain from research process to after sales services, allocation of sales and choice of operating in the countries. We will also discuss the advertising of shoes in all countries. In this paper, we will also deal with the production factors of the women shoes.//

Nowadays, women life is becoming very hectic; as they have to work in the homes and also in the office and they are not getting time for themselves to take care of their health. Obesity problem is also increasing day by day due to an increase in the intake of the junk food. Majority of women are facing osteoporosis problems, as in their body, they have a deficiency of calcium when compared to males (Urinary Incontinence, Alzheimer's disease, Osteoporosis and Women, 2005). To overcome all these problems, women shoe is created to reduce fats and tone and strengthen their leg muscles.

For producing this shoe, the company has to hire orthopedists and the research to production part is done in the U.S.A only.

The company should hire orthopedists and they can inform the production department about the requirements and also check the technology of balanced ball with moving air, which creates micro instability. And then the production department produces souls according to it and finally the shoe is produced ...

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  • MBA (IP), International Center for Internationa Business
  • BBA, University of Rajasthan
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