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    Market Segmentation, and Product Positioning

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    Please provide me help with the following wring assignment:
    In this assignment you will describe your fictitious company and provided its background. Then, you are ready to start building the marketing plan with a focus on segmenting and positioning your product and service.
    Write a five to seven (5-7) page paper in which you:
    A. Write about your company.
    1. Write a detailed company background. Address the following items at a minimum for full credit:
    2. Create a strategic mission statement.
    3. Determine and decide upon at least one (1) foreign market for the product and service. Provide your rationale for this market.
    B. Write about your marketing plan.
    4. Discuss the potential audiences for a marketing plan and the needs of those potential audiences.
    5. Identify the marketing segment for the product and provide a rationale for this segment.
    6. Discuss the target market and provide a rationale for this target market.
    7. Perform a SWOT analysis (strengths, weakness, opportunities, and threats) for the company.
    8. Create the market position for your product and service. Explain your rationale.
    9. Support your marketing plan with at least two (2) reference sources that discuss the nature of the product.
    Your assignment must follow these formatting requirements:
    Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
    Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
    The specific course learning outcomes associated with this assignment are:
    Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
    Evaluate and target customer segments and positioning products within these segments.
    Evaluate and target customer segments and positioning products within these segments.
    Use technology and information resources to research issues in marketing management.
    Write clearly and concisely about marketing management using proper writing mechanics.

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    Solution Preview

    In compliance with BrainMass rules this is not a completion of assignment but only background help.
    1. My company makes plastic molded toys. The company is located in the outskirts of Minneapolis. The operations of the manufacturing plant have commenced and the quality of toys produced by my company is comparable with or even better than those produced by the top toy companies in the country.
    2. The mission statement of my company is "to bring fun and happiness to every child in the world". The mission statement focuses on three points. First it says that the company has the objective of brining fun and happiness. Second, the company is focused on children. Third the company wants to become a global company to bring fun and happiness to every child in the world. The emphasis is on international growth and expansion.
    3. One foreign market for the toys of my country is France. France is already importing toys from the USA. There is a large market for safe and trendy plastic molded toys, and the toys made by my company comply with the requirements of the EU Toy Directive. The tie up with the French distributor is the first step in globalization. Later my company will set up sales offices in different parts of the world. Later it will open branches and also set up manufacturing operations in several parts of the world.
    4. The marketing plan for my company is to sell three million plastic molded toys during the first year of operation and generate sales revenues of $45 million during the first year. This target is based on the manufacturing capacity of my company and the expected sales figures from distributors.
    Product: The toys will be made from the finest quality plastic and use high quality additives imported from Germany. The toys will comply with the requirements of the U.S. Consumer Product Safety Improvement Act (CPSIA). The toys will reflect the latest trends in toys.
    Price: The price range of toys will range between $11 and $32. The average price of toys will be $15.
    Place: The distribution of toys will be done by six national toy ...

    Solution Summary

    The complete marketing plan of a company is explained in a structured manner in this response. The answer includes references used.