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    Information Gathering Approaches for Business Ethics

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    Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale:

    1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate

    The business firm should try to get useful information about competitors by:

    _____ Careful study of trade journals

    _____ Wiretapping the telephones of competitors

    _____ Posing as a potential customer to competitors

    _____ Getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids

    _____ Buying competitors' products and taking them apart

    _____ Hiring management consultants who have worked for competitors

    _____ Rewarding competitors' employees for useful "tips"

    _____ Questioning competitors' customers and/or suppliers

    _____ Buying and analyzing competitors' garbage

    _____ Advertising and interviewing for nonexistent jobs

    _____ Taking public tours of competitors' facilities

    _____ Releasing false information about the company in order to confuse competitors.

    _____ Questioning competitors' technical people at trade shows and conferences

    _____ Hiring key people away from competitors

    _____ Analyzing competitors' labor union contracts

    _____ Having employees date persons who work for competitors

    _____ Studying aerial photographs of competitors' facilities

    After marking each of the preceding approaches, indicate for any 5, 4, 2, or 1, why you thought these acts were either appropriate or inappropriate.

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    https://brainmass.com/business/business-philosophy-and-ethics/information-gathering-approaches-for-business-ethics-36311

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    Please refer to attached file response, which is also presented below. First, I rated the items and then I provided information about why I rated the items the way I did. I also attached an article from which I drew for the second part of this assignment. Since this is a subjective survey, please go through it to be sure that the ratings fit with your own perceptions. I hope this helps and take care.

    Evaluate each of the following approaches that a business firm could use to gather information about competition. For each approach, mark your feeling about its appropriateness using the following scale:

    1. definitely not appropriate, 2. probably not appropriate, 3. undecided, 4. probably appropriate, and 5. definitely appropriate

    The business firm should try to get useful information about competitors by:
    __5__ Careful study of trade journals
    __1__ Wiretapping the telephones of competitors
    __5__ Posing as a potential customer to competitors
    __3__ Getting loyal customers to put out a phone "request for proposal" soliciting competitors' bids
    __2__ Buying competitors' products and taking them apart
    __3__ Hiring management consultants who have worked for competitors
    __1__ Rewarding competitors' employees for useful "tips"
    __4__ Questioning competitors' customers and/or suppliers
    __1__ Buying and analyzing competitors' garbage
    __1__ Advertising and interviewing for nonexistent jobs
    __5__ Taking public tours of competitors' facilities
    __1__ Releasing false information about the company in order to confuse competitors.
    __4__ Questioning competitors' technical people at trade shows and conferences
    __4__ Hiring key people away from competitors
    __3__ Analyzing competitors' labor union contracts
    __1__ Having employees date persons who work for competitors
    __5__ Studying aerial photographs of competitors' facilities

    After marking each of the preceding approaches, indicate for any 5, 4, 2, or 1, why you thought these acts were either appropriate or inappropriate.

    __5__ Careful study of trade journals
    Competitor analysis ('CA') is the in-depth study of one or more rivals (or potential rivals) to gather information on their structure, strategies, strengths, weaknesses and future directions. This information is then used to make informed decisions about everything from marketing tactics to long-term business strategies. This includes research that most companies already be engaged in to varying degrees, such as reading trade papers or obtaining rivals' sales literature - although the systematic gathering of information from ...

    Solution Summary

    This solution evaluates seventeen approaches that a business firm could use to gather information about competition. It rates each approach on a scale of 1-5 and then comments on the ethics of each approach. The commens in this solution are 1,217 words.

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