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vice president of public relations

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You are vice president of public relations for one of the nation's largest retailers. You are awoken at 3 a.m. by a call on your nightstand telephone from a New York Times reporter wanting a statement from you about the retailer's president and CEO, who has just been found dead by the police of a self-inflicted gunshot wound. He apparently killed himself after fatally shooting his wife. The reporter wants to know if it is true that the CEO committed suicide because he was involved with insider trading and if it is true that he would have been fired along with the CFO that very day during a scheduled meeting of the board of directors. Just as you are about to say something, your cell phone rings and you realize that it is the retailer's chairman calling.
What do you do? Explain what you think the rest of your day will be like, and what are the three things you must do for your company before the day is over. Oh, I forgot to mention that your spouse is out of town, and you need to get your teenaged daughter and your 11-year-old son to their respective schools, plus you have a toothache and have been delaying seeing the dentist. Now it really hurts.

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What do you do? Explain what you think the rest of your day will be like, and what are the three things you must do for your company before the day is over. Oh, I forgot to mention that your spouse is out of town, and you need to get your teenaged daughter and your 11-year-old son to their respective schools, plus you have a toothache and have been delaying seeing the dentist. Now it really hurts.

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I have been contacted first on this situation because it is the public relations guy who handles all the corporate communications and official interactions of the company with the outside world, such as media, general public,etc.

The first thing which I will do is decline to comment on the Reporter's question by stating that the information is just being passed on to me and thus, cannot comment without ascertaining the facts and outcome of ...

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Sandeep Bardia, MBA
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  • MBA, Rochester Institute of Technology
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